What we do

In June 2009 we launched Mimosa our bespoke qualitative agency. Designed with extensive client feedback, Mimosa brings the best techniques for qualitative research together under a new identity. Mimosa was created to cater for growing pressure in the research industry for pure qualitative solutions as well as providing added value innovative, joined-up, Qual-Quant thinking.

We think about your individual requirements and by tailoring our research designs to your brief, timescales and budget in hand, we will always endeavour to provide the depth of detail you need. More

We work with the biggest global brands to deliver new products which delight consumers. Identifying future sales, developing new flavours, line extensions which deliver more sales, optimising price and helping to deliver superior packaging. We pride ourselves on delivering solutions for both single country and multi-country research across the FMCG sector. More

In 2008 The Oxford Research Agency tested over £2Billion worth of packaging for countries throughout the UK and globally. Using our research, our clients optimised their packs, received a forecast of potential volume and value of the new design and enhanced their brands equity. More

It is vital to understand the impact of your new product launch on the market. Using advanced models, we use consumer data to forecast the volume and value of your new product launch enabling you to finalise your marketing plan, agree capital expenditure and launch your product with confidence for both single or multi-country formats. More

Understanding the potential of your ideas prior to making products and finalising packs is critical. Each year, we test hundreds of new ideas for our clients across the globe, covering a variety of different sectors. More

Faster, Better and Cheaper - At £970, NPD Does Not Get Better Than This!

Over the years many products have been launched which have transformed consumers’ lives. The invention of the automatic sliced bread machine 81 years ago revolutionised how bread could be made, used, stored and sold.

Find out more on how you can test your ideas from as little as £970 per concept. More
 

With own label products becoming more powerful, getting the price point right for your product has never been more important. More

Building a range of products, adding additional flavours, or rationalising a range, requires specialist research tools. We’ve adapted and built on the standard TURF approaches to enable us to test large ranges of products. More

Shopper Insight Research (as distinct from consumer research) brings a shopper perspective to manufacturers’ and retailers’ category management and marketing decision making. More

The Oxford Research Agency’s Retail and Shopper Insight Temperature Check will identify what your customers think of your brand, your store environment and/ or the service provided by your staff – at every channel and interaction touchpoint where your brand is experienced. It will highlight those areas where your customers believe you need to improve to ensure repeat or increased custom. Research has demonstrated that it’s more expensive to acquire a new customer than to maintain an existing customer. More

We've been at the forefront of transport research since 1982. Working with the major rail and transport companies, we identify customer satisfaction with travel, staff and overall service. We utilise face to face online, qualitative (through Mimosa), and mystery shopping to help all transport companies provide a better service to consumers. More

Understanding students needs, potential students views and those of lecturers, staff and the local community is critical to universities. The Oxford Research Agency works with many of the country's biggest institutions providing them with the insight they need. More

We work with local government from district and county councils to understand their needs and provide solutions and the insight required. More

In line with the Government White Paper Communities in Control: real people, real power, The Oxford Research Agency has developed an innovative approach to participatory budgeting where members of the public help to set local priorities for spending – something the Government is hoping will be adopted in all local authority areas by 2012. More
 

The Institute of Fiscal Studies has estimated that the next government will cut spending on public services by 2.3% a year from 2011. It will be the tightest spending period since 1977, with some councils predicting that their overall funding could be reduced by as much as 15%. More
 

We’ve have created a new and better approach to OTC research to ensure that we can continue to meet the ever increasing needs of this sector.

We have recruited a highly experienced team of healthcare research specialists and adapted our trusted specialist techniques and best practice in FMCG, retail, transport and social research to the OTC sector. Our quantitative and qualitative research (through Mimosa) spans concept and product development, packaging and pricing, shopper insight and service delivery. More

Seeing is believing. Regardless of the type of research we undertake, seeing consumers' reactions to your ideas, products and questions illuminates research and enhances understanding. More