Unique Multi-country Concept and Packaging Insight: Wednesday 4th November 2009
Better global pack designs boost sales, providing the same uplift in sales as spending £1.8m on advertising
Pack structure and design is being used more effectively as a route to boost sales in highly competitive markets.
Across the US, Europe and Asia, The Oxford Research Agency is utilising new virtual shelves and 3D packaging tools which enable packaging to be tested better than ever before. See how you can test your new pack designs better.
Packaging is vital for all products. It’s a brands everyday sales tool, generating awareness and promoting your product on-shelf.
Across the world, clients are waking up to the fact that their packs can actually generate sales in much the same way that advertising can. Competing on-shelf for positive standout and delivering greater brand equity has been shown by researchers at The Oxford Research Agency to boost sales significantly.
New virtual tools developed by The Oxford Research Agency allow for packs to be tested online, with a realistic representation of the pack to be tested. Respondents have full control over the pack, with high resolution 3D packs which the respondents can rotate, zoom into and examine in detail.
Coupled with The Oxford Research Agency’s volumetric tools, we are using these new approaches to provide even better forecasts of packaging effectiveness earlier in the pack development cycle.
Over the past 18 months, over £3bn of brands have been tested using the new virtual tools, with in-market validations of performance confirming the power of the model.
The Oxford Research Agency test pack designs and structure all over the globe. To boost your sales, please contact John Whittaker on +44 (0) 1865 72 82 72 or at john.whittaker@tora.co.uk
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