Simulated Test Markets
The OxyGen Volumetric model has been developed by leading statisticans over the past 20 years.
With a continuous development plan in place, we can provide volume forecasts at every stage of the NPD process, including:-
- Concept Screening
- Concept Optimisation
- Price Optimisation
- Pack Testing
- Product testing & optimisation
- Range Optimisation (Advanced TURF analysis)
- Concept Led Product Tests
- Promotional Optimisation
- Pack-Name Tests
- Full Simulated Test Markets
The OxyGen Volumetric model is used throughout the world, with over 3,200 studies conducted, and over 620 validations.
It is validated for both online, in-hall and in-home tests.
The Oxford Research Agency has over 20 years experience in forecasting the volume and value of new product launches. To find out more about how we breathe life into NPD and how the OxyGen Innovation process can help your next NPD project, please contact Chris Sinclair.
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