£5k Retail and Shopper Insight Temperature Check
The Oxford Research Agency’s Retail and Shopper Insight Temperature Check will identify what your customers think of your brand, your store environment and/ or the service provided by your staff – at every channel and interaction touchpoint where your brand is experienced. It will highlight those areas where your customers believe you need to improve to ensure repeat or increased custom. Research has demonstrated that it’s more expensive to acquire a new customer than to maintain an existing customer.
£5,000 provides you with feedback from 300 customers – we’ll tailor the approach to suit your needs.
You might choose to research 14 stores, UK-wide, or 3-4 strategically important stores, or one flagship/ trial store.
- We’ll draft a questionnaire to investigate what matters to customers.
- Profile your customers based on recency/ frequency of visit, profile first-time visitors.
- Evaluate mission purpose (destination, browse) and conversion to purchase.
- Appraise friendliness, speed and competency of staff service.
- Evaluate where (if?!) you are ‘delighting’ the customer and distinguishing your brand from competitors’.
- Establish key drivers of satisfaction and repeat purchase.
For more information, contact Steve King, Research Director or Noreen Kinsey, on +44 (0)1865 72 82 72 or email steve.king@tora.co.uk or noreen.kinsey@tora.co.uk
The small print!
• £5,000+VAT to conduct research with 300 customers
• Face to face ‘store exit’ interviews
• Quotas set to reflect your customer profile. Target segment boosts possible with a reduced overall sample size
• Bespoke questionnaire designed to reflect your business goals • Maximum of 2 open-ended questions – full verbatim responses supplied
• Free, full presentation.
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