Retail & Shopper Insight
Shopper Insight Research (as distinct from consumer research) brings a shopper perspective to manufacturers’ and retailers’ category management and marketing decision making.
We work with FMCG manufacturers, major food and non-food retailers - every week we conduct research with customers and staff, UK-wide.
Our Retail and Shopper Insight Research is designed to unlock growth and return on investment. We evaluate shopper behaviour and motivations, and staff engagement; assisting our clients in a number of areas:-
- Point-of-sale, promotions, display and in-store media performance
- Optimised store layout
- Range and category management
- Purchase decision hierarchy and drivers
- Repertoire set analysis, impulse & substitution purchase
- Pricing and Promotion
- Observation/ Eye-tracking
- Packaging research
- New product development
- Customer satisfaction tracking
- Shopper profiling/ segmentation
- Advanced data analytics (e.g. EPos data) - Conjoint, TURF, Data Fusion
- Staff service evaluation
- Staff satisfaction tracking
- Property development
Approaches
A full range of research techniques are deployed, from accompanied shopping trips, mystery shops, video capture and state of the art eye-tracking, through to full-scale quantitative exit, at-fixture switching and loyalty behaviour measurement, using an efficient and effective methodology called "SwitchPoint”.
We utilise sophisticated multivariate techniques that identify the key drivers of satisfaction and how well our clients perform on these key drivers, with a view to continually improving customer satisfaction. Online, in-street and central location hall tests or focus groups are used as necessary.
We have over 20 years experience in New Product & Packaging Development research, including sales estimation. We have also recently migrated our successful Range Management methodology from in-store to online.
We thoroughly understand the retail business model which needs to be fast-paced and flexible. Our end-to-end in-house research operation enables us to work quickly and with total flexibility.
"The best research agency I’ve worked with, second to none – we should use this as a model for all of our agency relationships"
UK's leading grocery multiple
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