Range Enhancement
Advanced TURF enables large ranges to be created with volumes and values built into the modelling.
It features:
- Simple range test questionnaires for respondents
- Advanced TURF analysis to understand the best products to maximise choice for consumers
- Using our OxyGen volumetric engine, we identify the additional volume opportunity from extending or changing the range both within country or multi-country
- Potential volume from new and existing products is identified
- Advanced visual range techniques used to communicate results
- Approach used on a range of over 50 products, and is regularly used to optimise ranges of 15 or more products
- Online or face-to-face approaches
Optimising product ranges is now easier with more advanced diagnostic tools and a volume forecast, making it truly Advanced TURF. Talk to Andrew Tharme for more information.
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