The Oxford Research Agency

Superior Packaging

Packaging is one of the most important elements driving the success of products on market. Our clients see sales improvements, measured in market, of anything up to 20% through launching a better designed pack.

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The OxyGen Packaging approach is a bespoke model built for every study, with the following features:-

  • Full & validated volume and value sales forecast
  • Unique interactive online 3D rotating pack module providing true life evaluation of packaging designs
  • Standout testing directly linked to volume
  • Recognition testing
  • Pack Hot Spots
  • Brand equity driven by the pack
  • Online, in-hall, in-store or in-home testing
  • Real product in real displays, photo's or online virtualisation tools
  • Fast turnaround approaches available
  • Qualitative research on packaging is also provided through Mimosa
  • OxyGen Packaging is used across the globe by the leading food, drink, household goods and retailers.

For more information, get in touch with Chris Sinclair
 

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