Birds Eye launches £5m Field Fresh ad campaign
Monday 8 February 2010
LONDON - Birds Eye is launching a £5.5m advertising campaign, starring Lisa Tarbuck, to promote its recently launched Field Fresh range of vegetables. More on this
GLOBAL: China set to become largest grocery market by 2014 - IGD
Monday 8 February 2010
China is set to overtake the US as the world's largest grocery market for the first time by 2014, new research has suggested. More on this
High Street sees mixed fortunes in January
Monday 8 February 2010
Mid-market retailers saw a small drop in spending during January, with like-for-likes falling by 1.4 per cent compared to last year, according to the BDO High Street Sales Tracker. More on this
Iceland to choose a customer as new ambassador
Monday 8 February 2010
LONDON - Iceland is to pick one of its customers to become its brand ambassador, ditching its celebrity-focused strategy of recent years. More on this
Public doubts increase over climate change
Monday 8 February 2010
Public belief in climate change has fallen dramatically over the last three months in the wake of a high-profile data-faking scandal at the International Panel for Climate Change. More on this
Birds Eye ploughs £5m into Field Fresh ad blitz
Saturday 6 February 2010
Frozen is better than fresh that's the key message in Birds Eye's new marketing push to champion Field Fresh, the recently launched sub-brand its owner claims will resurrect the "stagnant" frozen
vegetables category. More on this
Will Kraft be able to stop the brain drain at Cadbury?
Saturday 6 February 2010
Can Kraft win the hearts and keep the brains of Cadbury’s best people? Perhaps, if Irene Rosenfeld respects the Cadbury culture, says Adam Leyland More on this
Comment: How portable POS technology can boost trade on the high street
Friday 5 February 2010
Read a typical article about the future of retail customer service and you're likely to hear about the wonders of automated relationship management systems and the use of artificial intelligence to
answer customer queries online. By Helen Slaven More on this
UK: Government may perform u-turn on product placement
Friday 5 February 2010
The UK government may perform a u-turn over its plans to relax the rules on product placement of brands in TV programmes following opposition from Cabinet ministers. More on this
US/UK: Job losses to come, Kraft CEO tells Cadbury
Friday 5 February 2010
Kraft Foods chairman and CEO Irene Rosenfeld has admitted to Cadbury staff that there will be "redundancies" as the US food giant looks to integrate the confectioner into its business. More on this
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