FMCG & NPD Research
75% of the research conducted by the Oxford Research agency is in Food and Drink, Household Goods, and Personal Care products.
For the last 26 years we have been providing in depth knowledge and analysis to aid manufacturers across the globe:
- Optimise products
- Enhance Packaging
- Maximise the potential of their new product launch
- Develop new brands
- Improve brand equity
- Optimise price points
- Launch Line Extensions
- Screen and optimise new flavours
- Screen new ideas
- Test and improve new concepts
- Track consumer trends
- Predict future sales and volume for new and existing brands
- Optimise shelf layout
- Examine consumer behaviour in-store
- Conduct qualitative group discussions and research through Mimosa
- Optimise the Shopper Experience
Our advanced Stats team use a combination of volumetrics, advanced TURF analysis, conjoint analysis and other techniques to extract more volume from the research.
Find out more about how we are leading the world in multi-country FMCG Research. Contact Chris Sinclair or Andrew Tharme today, or call us on 01865 728272.
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