Concept Testing
Our concept screening capabilities are second to none, providing quick, easy to understand and powerful screening of new ideas.
The features of our approaches are:-
- Sequential or Monadic testing
- Volumetric potential provided for every concept
- Priced and un-priced performance
- Optimisation of product features
- Visual Concept Performance
- Unique interactive online 3D rotating pack module providing true life evaluation of packaging concepts
- Concept Hot Spots
- Overall concept potential
- Online or face-to-face approaches
- Fast turnaround
Our Concept Screening process is fast gaining traction and becoming the standard screening approach for many of today's leading global FMCG companies.
Find out how our advanced screening programme can help you get ahead in your next NPD project by contacting Andrew Tharme
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