SEEING FURTHER. THINKING DEEPER
Since 1982 The Oxford Research Agency has been at the forefront of market research. Using bespoke solutions and designing unique and standardised approaches, we identify the insights critical to growing your business and making you successful.
Consistently rated by our clients amongst the best for client satisfaction (by our clients) The Oxford Research Agency provides multi-country market research based solutions to the FMCG, Retail, Transport, Education, Social and OTC research sectors.
Mimosa - Uniquely Responsive Qualitative Research
To complement our quantitative research strengths, we are delighted to announce the launch of our vibrant new qualitative venture, Mimosa, in June 2009.
Designed with extensive client feedback, Mimosa brings together the best techniques and latest thinking in qualitative research, under a new identity. Mimosa has been created to cater to the growing pressure for both pure qualitative solutions as well as providing added value innovative, joined-up, ‘qual-quant’ thinking. More
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TORA Research Highlights The Importance Of Food And Drink ‘Taste-Setters’
Word of mouth recommendations critical as cost cutting and healthy choices influence purchasing behaviour
New findings from The Oxford Research Agency (TORA) show that whilst 78% of us are open to trying and experimenting with new food and drink products, a tiny minority of consumers, just 7%, set the trend that dictates whether a brand is adopted universally. The findings are taken from TORA’s A Question of Taste report, which included the views of 1534 people from the UK, US, France, Germany, China and Brazil.
We Have Moved! The Oxford Reseach Agency Moves To New Premises
The Oxford Research Agency has now moved to new larger offices, still located within Oxford. Our new contact details are:
The Oxford Research Agency
9400 Garsington Road
Oxford Business Park North
Oxford
OX4 2HN
United Kingdom
T: 01865 336 400
F: 01865 776 220
E: info@tora.co.uk
W:www.tora.co.uk
For further information please contact John Whittaker at The Oxford Research Agency john.whittaker@tora.co.uk
Maximising launch success: Introducing the Post Launch Evaluator
The Oxford Research Agency’s (TORA’s) Post Launch Evaluator provides you with a complete view of consumer’s perceptions of your product since launch and their motivations to purchase.
The Evaluator delivers a quick and accurate diagnosis of your products performance and provides you with the in-depth insight you need to ensure its success in market.
The Oxford Research Agency takes stake in Simply Zesty, Ireland’s largest social media and PR firm
Oxford, 12th May 2010 –The Oxford Research Agency (TORA) is investing €500,000 in Simply Zesty, Ireland’s largest social media firm, which boasts a client list including Vodafone, Nokia, Universal Films and the Body Shop. TORA, which specialises in FMCG new product development and customer experience research, is taking a significant minority stake in Simply Zesty which values the business at over one million euros. The investment and partnership with Simply Zesty will enhance TORA’s service offering by providing new ways for brands to interact with customers, particularly in the areas of new product development and customer satisfaction.
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